| Asset | 7 Lapel's Laundromat Franchise Locations (Greater Boston) |
| Sponsor | Richard Vazza (Lead), TOC-23 (Co-Sponsor) |
| Market | Greater Boston, MA — Franchise Development |
| Sector | Laundromat / Laundry Services |
| Investment Type | Ground-Up Development (Equity) |
| Total CAPEX (7 Locations) | $11.2M |
| Equity | $7.8M |
| Debt (30.0% LTV) | $3.4M |
| Cost Per Location | $1.6M |
| Store Size | 3,558 sqft per location (24,906 sqft total) |
| Target Hold Period | 0 Years |
| Exit EBITDA Multiple | 7.00x |
| TOC-23 Investor Net IRR | 15.3% |
| TOC-23 Investor Net MoM | 2.89x |
| Capital Raise Deadline | March 31, 2026 |
| Funding Target | Q2 2026 |
Financial Highlights
Executive Summary
TOC-23 is pleased to present Project Ozark, a direct investment opportunity to develop, manage, and operate up to seven (7) technology-enabled Lapel's franchise laundromat locations across the Greater Boston metropolitan area. The total capital requirement is $11.2M, with a target capital raise completion by March 31, 2026 and funding in Q2 2026.
The lead sponsor of the deal is Richard Vazza, an experienced real estate developer with deep roots in the Greater Boston market. TOC-23 has the opportunity to partner with Mr. Vazza following the unexpected passing of his longtime financial partner, John Sullivan of Sullivan Auto Group, in December 2025. Mr. Sullivan served as Mr. Vazza's financier, college roommate, and close friend, creating an opening for a new capital partner.
The first location in East Boston is already operational, with its first cash-out in May 2025 and first cash flow in July 2025. The remaining six locations—Quincy, Dorchester, Roslindale, Waltham, Somerville, and Everett—are templated for development over the next three years, each following the proven East Boston model.
Investment Highlights
• Proven Model: East Boston location operational and generating cash flow since July 2025
• Experienced Sponsor: Richard Vazza brings extensive real estate development experience in Greater Boston
• Established Brand: Lapel's franchise provides technology-enabled equipment, brand recognition, and operational support
• Attractive Returns: 15.8% levered IRR, 2.89x net MoM over 10-year hold
• Recession-Resistant: Laundry services are a necessity-based business with stable demand
• Templated Rollout: Standardized approach reduces execution risk across 7 locations
• Conservative Underwriting: 3.5 turns/day base case with no leverage assumed
Lapel’s Brand & Franchise Partnership
Lapel's Dry Cleaning is an established franchise system offering technology-enabled laundromat and dry cleaning services. The franchise partnership provides several key advantages for Project Ozark:
• Brand Recognition: Established presence in the New England market with a reputation for quality service
• Technology Platform: Card-based and mobile payment systems, remote monitoring, and data analytics
• Operational Playbook: Proven standard operating procedures for staffing, equipment maintenance, and customer service
• Purchasing Power: Negotiated equipment and supply pricing through franchise network
Franchise Fee Structure
| Fee Type | Rate | Basis |
|---|---|---|
| Up-Front Franchise Fee | $30,000 | One-time per location |
| Royalty Fee | 6.0% | Gross Revenue |
| National Advertising | 2.0% | Gross Revenue |
| Store Advertising | 2.0% | Gross Revenue |
| Total Ongoing Fees | 10.0% | Gross Revenue |
Value Proposition: Laundromat Business
The coin-operated and technology-enabled laundromat industry offers compelling investment characteristics that differentiate it from other small business and real estate investment opportunities:
• Necessity-Based Demand: Laundry is a non-discretionary expense, providing stability through economic cycles
• High Barriers to Entry: Significant capital requirements ($1.6M+ per location), limited suitable real estate, and zoning restrictions
• Predictable Cash Flows: Revenue driven by consistent, repeat customer behavior with minimal accounts receivable
• Low Technology Disruption Risk: Core washing/drying function has remained fundamentally unchanged
• Semi-Passive Operations: Technology-enabled monitoring reduces labor requirements versus traditional retail
• Multiple Revenue Streams: Washers, dryers, wash-dry-fold service, dry cleaning, vending, and soap products
Revenue Mix (Per Location, Year 1 Stabilized)
| Revenue Stream | Annual Revenue | % of Total | Type |
|---|---|---|---|
| Washers | $435,708 | 52.0% | Core |
| Dryers | $58,604 | 7.0% | Core |
| Wash-Dry-Fold | $75,781 | 9.0% | Core |
| Dry Cleaning / Ancillary | $225,000 | 26.8% | Value-Add |
| Soap Products | $17,301 | 2.1% | Value-Add |
| Cycle Upgrades | $10,893 | 1.3% | Value-Add |
| Vending | $14,829 | 1.8% | Value-Add |
| Total Revenue | $838,116 | 100% |
East Boston Flagship — State of the Art Facility
The Lapel's Laundromat at Liberty Plaza in East Boston represents a paradigm shift from the traditional coin-operated laundromat model. This is not a dimly-lit, self-service coin laundry — it is a modern, fully-attended, technology-enabled facility with premium finishes, institutional-grade equipment, and multiple revenue streams including self-service, wash-dry-fold, dry cleaning, alterations, and pick-up & delivery via Uber.
East Boston Operating Highlights
The East Boston flagship opened September 2025 and serves as the operational blueprint and training facility for all future Lapel's Laundromat locations nationwide.
East Boston Revenue Ramp
Demographic Analysis
The demographic analysis focuses on the East Boston pilot location at 220 Border Street. Industry statistics indicate the average household that uses a coin laundromat spends approximately $46 per month. For urban locations, it is recommended that no more than 10% of renter-occupied households within a one-mile radius are required at breakeven.
East Boston Demographic Summary (2024 Data)
| Metric | 1-Mile Radius | 2-Mile Radius | 3-Mile Radius |
|---|---|---|---|
| Total Population | 46,100 | 144,708 | 349,557 |
| Total Households | 19,932 | 66,138 | 154,048 |
| Renter-Occupied HH | 14,357 | 47,972 | 104,631 |
| Renter % | 72.0% | 72.5% | 67.9% |
| HH Under $75K Income | 8,660 | 24,402 | 55,811 |
| Avg. Household Size | 2.34 | 2.16 | 2.22 |
| Median Household Income | $87,372 | $106,996 | $108,871 |
Target Locations
| Location | Status | First Cash Out | First Cash Flow | CAPEX |
|---|---|---|---|---|
| East Boston | Operational | May 2025 | July 2025 | $1.6M |
| Quincy | Planned | TBD | TBD | $1.6M |
| Dorchester | Planned | TBD | TBD | $1.6M |
| Roslindale | Planned | TBD | TBD | $1.6M |
| Waltham | Planned | TBD | TBD | $1.6M |
| Somerville | Planned | TBD | TBD | $1.6M |
| Everett | Planned | TBD | TBD | $1.6M |
| Total (7 Locations) | $11.2M | |||
Local Competition (East Boston)
| Competitor | Distance | Parking | Hours | W/D/F Price |
|---|---|---|---|---|
| Super Laundry Two | 1 Mile | Limited | 6-10 (24hr MTW) | $1.50/lb |
| Neptune Saratoga | 0.2 Miles | None | 5:30-12 | $1.50/lb |
| Tiny Bubbles | 0.7 Miles | None | 6-10 | None |
| Neptune Bennington | 2 Miles | Yes | 5:30-12 | $1.50/lb |
Financial Model Summary
The financial model projects a 10-year hold period with a 7-location portfolio ramping from 1 operational store (East Boston) to full deployment by 2028. Key assumptions include 3.5 turns per day, quarterly revenue growth of 1.2% in years 2-4 and 0.8% in years 5-10, and an all-equity capital structure (no debt).
Up-Front Cost Per Location
| Cost Category | Amount |
|---|---|
| Laundry Equipment Package | $748,000 |
| Leasehold Improvements / Build-Out | $550,000 |
| Working Capital | $75,000 |
| Design, Permits & Signage | $85,000 |
| Franchise Fee & Training | $37,000 |
| Legal, Finance & Licensing | $24,500 |
| Other (Security, Insurance, Misc) | $79,139 |
| Total Per Location | $1.6M |
10-Year Consolidated Proforma
| Year | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 | 2035 | 2036 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | $908,449 | $4.0M | $5.2M | $5.5M | $5.8M | $6.0M | $6.2M | $6.3M | $6.5M | $6.7M | $6.9M |
| Total Expenses | $685,613 | $2.9M | $3.8M | $3.9M | $4.1M | $4.2M | $4.3M | $4.5M | $4.6M | $4.7M | $4.9M |
| Net Income | $222,836 | $1.1M | $1.5M | $1.6M | $1.7M | $1.8M | $1.8M | $1.9M | $1.9M | $2.0M | $2.1M |
| Net Margin | 24.5% | 26.4% | 28.0% | 28.8% | 29.4% | 29.7% | 29.7% | 29.7% | 29.7% | 29.7% | 29.7% |
Cash-on-Cash Return by Year
Sensitivity Analysis
The following sensitivity analysis examines how key variables impact project returns. The base case assumes 3.5 turns per day, a 0-year hold, and exit at 7.00x EBITDA.
Turn Rate Sensitivity
| Scenario | Turns/Day | Levered IRR | Net MoM | Assessment |
|---|---|---|---|---|
| Downside | 2.5 | ~8-10% | ~1.6-1.9x | Capital preservation with modest return |
| Conservative | 3.0 | ~11-13% | ~2.1-2.3x | Below target but acceptable |
| Base Case | 3.5 | 15.8% | 2.89x | Target return achieved |
| Upside | 4.0 | ~17-19% | ~3.0-3.3x | Outperformance with higher utilization |
Exit Multiple Sensitivity
| Exit Multiple | Exit Cap Rate | Est. Disposition | Est. MoM Impact |
|---|---|---|---|
| 5x EBITDA | 20.0% | ~$9.4M | ~2.2x |
| 6x EBITDA | 16.7% | ~$11.3M | ~2.6x |
| 7x EBITDA (Base) | 14.3% | $13.7M | 3.02x |
| 8x EBITDA | 12.5% | ~$15.0M | ~3.2x |
Leverage Sensitivity
| Scenario | LTV | Equity Required | Est. Levered IRR | Est. Net MoM | Assessment |
|---|---|---|---|---|---|
| Base Case (No Debt) | 0% | $11.2M | 15.8% | 2.89x | Maximum downside protection |
| Moderate Leverage | 30% | $7.8M | ~18-20% | ~3.3-3.6x | Enhanced returns with manageable debt service |
| Higher Leverage | 50% | $5.6M | ~22-26% | ~4.0-4.5x | Significantly higher equity returns; increased debt service risk |
Market Assessment & Valuation Benchmarks
The following market data is sourced from 6 industry reports to contextualize Project Ozark’s financial projections against broader laundromat industry benchmarks.
Industry Transaction Benchmarks (BizBuySell, 2021–2025)
| Metric | Market Median | Project Ozark (Per Loc.) |
|---|---|---|
| Annual Revenue | $219,878 | $838,116 |
| Owner Earnings / SDE | $76,560 | $191,098 |
| Earnings Margin | 35.8% | 22.8% |
| Sale Price (Median) | $250,000 | — |
| Revenue Multiple | 1.33x | — |
| Earnings Multiple | 3.65x | 7.0x (exit) |
| Transactions Analyzed | 855 | — |
| Metric (GCF 2025) | Industry Avg. |
|---|---|
| Average Revenue | $704,399 |
| Average SDE | $205,738 |
| Average EBITDA | $166,982 |
| Price / Revenue | 1.13x |
| Price / SDE | 3.24x |
| Price / EBITDA | 4.28x |
| Cash Flow Margin | 32% |
| Industry Success Rate | 95% |
| Industry ROI Range | 20–35% |
Valuation Multiple Context
Laundromats command premium valuations relative to other service businesses, driven by their essential-service nature, recurring demand, low labor costs, and passive-income appeal. The BizBuySell data shows laundromats trading at a 3.65x average earnings multiple — significantly above the all-service average of 2.62x and nearly double that of dry cleaners (2.09x).
| Service Sector | Median Revenue | Rev. Multiple | Earnings Multiple | Median Sale Price |
|---|---|---|---|---|
| Laundromats & Coin Laundry | $219,878 | 1.33x | 3.65x | $250,000 |
| Dry Cleaners | $360,000 | 0.76x | 2.09x | $250,000 |
| Commercial Laundry | $198,000 | 1.25x | 2.83x | $250,000 |
| Cleaning & Janitorial | $433,327 | 0.70x | 2.19x | $260,000 |
| All Service Businesses | $455,000 | 0.86x | 2.62x | $325,000 |
EBITDA Multiple Distribution (PPMVIC/EBITDA — Coin Laundry Comps)
Analysis of 35 comparable coin laundry transactions reveals a wide range of EBITDA multiples, with upper-percentile transactions supporting premium valuations for institutional-quality portfolios like Project Ozark.
| Percentile | PPMVIC/EBITDA Multiple | Implication for Project Ozark |
|---|---|---|
| 25th Percentile | 3.0x | Below-average single-unit, basic operations |
| Median (50th) | 4.2x | Typical single-unit laundromat transaction |
| 75th Percentile | 5.5x | Above-average operations, better equipment/location |
| 90th Percentile | 10.5x | Premium multi-unit / branded / institutional-quality assets |
| Mean | 6.2x | Skewed higher by institutional transactions |
Source: GCF 2025 Market Data, n=35 transactions. PPMVIC = Pure Play Market Value of Invested Capital. Project Ozark’s 7.0x exit assumption falls between the 75th percentile (5.5x) and 90th percentile (10.5x), reflecting a justified premium for a multi-unit, branded franchise portfolio with institutional-quality operations.
Transaction Trends (2021–2025)
Project Ozark Premium Justification
Project Ozark’s 7.0x EBITDA exit multiple exceeds the industry average of 4.28x (GCF) to 3.65x (BizBuySell). This premium is supported by:
1. Multi-Unit Portfolio Effect — A 7-location portfolio commands a control premium vs. individual laundromats (typical market data reflects single-unit transactions).
2. Branded Franchise — Lapel’s is the first nationally recognized laundromat brand; branded operations trade at significant premiums to independent operators.
3. Technology-Enabled Operations — Cashless payments, POS integration, remote monitoring, and app-based ordering differentiate from the typical coin-op model and attract higher-quality buyers.
4. Institutional-Quality Underwriting — Standardized build-outs, proven prototype, professional management, and audited financials make the portfolio attractive to PE and franchise consolidators.
5. Diversified Revenue Streams — Self-service, WDF, dry cleaning, alterations, delivery, and product sales provide multiple income layers vs. the single-stream coin-op model captured in market data.
Exit Multiple Analysis
The base case exit assumes a disposition in Year 0 at 7.00x EBITDA, producing a 14.3% cap rate. Selling costs are assumed at 10.0% of gross proceeds.
Disposition Waterfall
| Component | Amount |
|---|---|
| Year 0 Net Income (EBITDA proxy) | $2.0M |
| Exit Multiple | 7.00x |
| Gross Disposition Value | $14.0M |
| Less: Selling Costs (10.0%) | ($1.4M) |
| Net Disposition Proceeds | $13.7M |
Return Waterfall
| Component | Amount |
|---|---|
| Total Capital Invested | ($11.2M) |
| Cumulative Operating Cash Flow (Years 1-0) | $2.1M |
| Net Disposition Proceeds (Year 0) | $13.7M |
| Total Profit | $15.8M |
| Levered MoM | 3.02x |
| Levered IRR | 15.8% |
| Net Investor MoM | 2.89x |
| Net Investor IRR | 15.3% |
Sponsor Economics
| Term | Vazza (Lead) | TOC-23 |
|---|---|---|
| Sponsor Fee (% of Revenue) | 3.8% | 1.2% |
| Carry (Above Pref 1 of 8.0%) | 30.0% | 10.0% |
| Carry (Above Pref 2 of 15.0%) | 37.5% | 12.5% |
Risk Summary
• Execution Risk: Six of seven locations remain to be built out, requiring site selection, lease negotiation, permitting, and construction management
• Market Risk: Competition from existing laundromats and potential new entrants in target neighborhoods
• Ramp-Up Risk: New locations require 6-12 months to reach stabilized revenue (60% initial capacity assumed)
• Lease Risk: Favorable lease terms must be secured for 6 additional locations at approximately $35/sqft + $9/sqft CAM
• Labor Risk: Greater Boston labor market is competitive; model assumes $15-20/hour wage rates
• Equipment Risk: $748K equipment package per location requires ongoing maintenance ($5K/year assumed)
• Concentration Risk: All 7 locations in Greater Boston metro area, creating geographic concentration
• Sponsor Risk: Reliance on Richard Vazza as lead sponsor for development expertise and local relationships
• Franchise Risk: Ongoing royalty and advertising fees of 10% reduce operating margins versus independent operation
Investment Recommendation
Recommendation: APPROVE the $11.2M capital deployment for Project Ozark, a 7-location Lapel's laundromat franchise development in Greater Boston.
The investment committee is asked to approve this opportunity based on the following merits:
• Attractive Risk-Adjusted Returns: 15.8% levered IRR and 2.89x net MoM with conservative underwriting
• Proof of Concept: East Boston location operational since mid-2025, validating the business model and revenue assumptions
• Experienced Sponsorship: Richard Vazza's local development expertise combined with Lapel's franchise operational support
• Conservative Underwriting: 3.5 turns/day (vs. 4.0 upside), no debt, and conservative exit multiple
• Recession Resistance: Necessity-based business with stable, recurring cash flows
• Portfolio Diversification: Laundromat assets provide diversification from traditional real estate holdings
• Clear Path to Scale: Templated approach enables efficient rollout of remaining 6 locations
Capital Requirement: $11.2M total CAPEX, with capital raise target by March 31, 2026 and funding in Q2 2026.
📊 Detailed Financial Model
⬇ Download TOC23_ProjectOzark_DetailModel_18Feb26.xlsxSource model dated February 18, 2026. Contains full proforma, assumptions, waterfall, and sensitivity tabs.